At ROX Motor, passion powers innovation and excellence, enhancing life through cutting-edge technology and offering travel solutions for those who seek adventure and exploration. Our flagship model, the ROX 01, an all-terrain luxury SUV embodies three core values of family comfort, exceptional off-road performance, and a premium outdoor experience. With these principles at its core, ROX Motor is dedicated to becoming the leading brand for outdoor lifestyle enthusiasts worldwide.

Founded in 2021, ROX Motor has achieved remarkable milestones in just 34 months. From product development and the opening of its first store to the official launch of the ROX 01 in August 2023 and the start of deliveries in November 2023, the company has completed a full cycle of growth and innovation at an unprecedented pace, setting a new standard for speed and efficiency in the industry.

At the heart of ROX Motor's success is a talented core team with deep expertise in vehicle engineering, design, powertrains, and intelligent technologies. Over 75% of the team is dedicated to research and development, and the company has filed more than 1,000 patent applications, with nearly 500 patents granted. This commitment to innovation has earned ROX Motor recognition as one of the fastest companies to be certified as a national high-tech enterprise in the automotive sector, and was ranked first in the 2024 Hurun China New Energy Potential Enterprise Top 100. Thanks to its cutting-edge product capabilities and exceptional customer service, the ROX 01 has received terrific user feedback, with a customer satisfaction rate exceeding 95% and an owner referral rate of 50%.

Since its inception, ROX Motor has cultivated a strong foundation in China, while looking towards a future with a global perspective. The company’s sales and service network now span over 130 locations nationwide, and by the end of this year and into the next, it plans to expand further with an additional 60 company-owned outlets. In parallel, ROX Motor will launch a domestic partner recruitment programme to further enhance user convenience and the overall driving experience.

ROX Motor is also rapidly scaling its global footprint, with a growing presence in emerging markets including the Middle East, Central Asia, Africa, Southeast Asia, and Latin America. The company has established a sales and service network in more than 20 countries, and its overseas deliveries and orders have surpassed 10,000 units. Building on the opportunities created by China’s Belt and Road Initiative, ROX Motor looks to steadily expand its international presence and bring its cutting-edge automotive innovations to the world.